2021/11/26

CUFA reflects on racial diversity through graffiti, in partnership with Carrefour

Central Única das Favelas (CUFA) is carrying out, in partnership with the Grupo Carrefour Brasil, the production of a series of graffiti in several stores and some distribution centers of the Group. The initiative aims to promote reflection on racial diversity and encourage street and periphery art. The action takes place in different parts of Brazil.

Grupo Carrefour intends to build greater proximity with society on the issue of racial equity and invite the population to reflect on the importance of debating the issue in different social spheres.

“We are looking to expand the diversity inside and outside the stores. We understand that, through art, we can create a greater connection with our consumers and with society as a whole, and invite them to a joint reflection. And with these and other actions, show that the movement for change within the Carrefour Brasil Group is genuine and reinforce our commitment to being agents of mobilization within society”, explains Kaleb Machado, Diversity and Inclusion Manager for Grupo Carrefour Brasil.

“Art and culture are in the favela's DNA. And it is important that society, especially the big brands, realize this, supporting and encouraging. Carrefour makes a great effort promoting this action together with CUFA. I'm sure we're going to see wonderful works produced by these great artists. And the chain's stores will become more vibrant”, celebrated Preto Zezé, national president of CUFA.

“We understand that it is time to use our visibility to leverage and strengthen agendas that address responsibilities that belong to all of us. It is a great pleasure to have an organization such as CUFA, which has such serious work and is committed to these two agendas in this journey”, highlights Kaleb Machado.

Check out the works here or at the company's stores and distribution centers and on the social networks of CUFA Brasil and Grupo Carrefour Brasil.

Look images of the works below

 

In the media

There will be several arts, performed by favela artists, spread across the chain's stores and distribution centers.

#Let'sNotForget

On the night of November 19, 2020, João Alberto Silveira Freitas was killed on the premises of our store in Passo D'Areia, in Porto Alegre/RS, in an act that does not represent and is not consistent with Carrefour's values.

On this website, we reinforce the actions we are taking in view of this fact and the commitments made to society and to our body of more than 100,000 employees throughout Brazil. With the objective of continuing to evolve as a company and contributing to the fight against structural racism in Brazil.

Grupo Carrefour Brasil completes all agreements with João Alberto Freitas' family members and advances in internal commitments and with society.