Grupo Carrefour Brasil and the community of Vale dos Machados in Guarulhos celebrate the completion of a new cultural space, with a mega panel that brought together local artists and renowned graffiti artist Tico Canato. The work - created over 300 meters in the external area of Carrefour Hiper, at Portal do Gramados - seals the transformation of a previously unseen space into a cultural zone for the community that lives close to the hypermarket and travels through the access road every day, bringing the rescue of the origins of the community and celebrating, in the illustrations, the diversity of the Brazilian people.
This is not the first action carried out in the Vale dos Machados community. In 2019, Carrefour invested in the construction of a multi-sport court for residents, in painting the surroundings of the new space, in cleaning and local lighting, in pruning trees and in improving access to the store. The operation benefited more than 15 thousand people.
The work marked the revitalization of a space that naturally becomes an artistic point in Guarulhos, like the Beco do Batman in Pinheiros, in the city of São Paulo. In the works, the artists brought the characteristics of the region, portraying emblematic characters, the passion for football, the local customs and tastes, as a way to celebrate and pay tribute to the community's history.
"The approximation with the communities around the Carrefour units is very important, as in addition to being a community janitorial project, it provides well-being for people who circulate in the region", says Lucio Vicente, Director of Corporate Affairs and Sustainability at Grupo Carrefour Brasil.
The work of cultural engagement involved the NGO Atados, which brought community leaders together with Grupo Carrefour Brasil and graffiti artist Tico Canato, to together give visibility to the cultural language with graffiti. "It is very gratifying to be able to give new meaning to this space through urban art, graffiti, even more in a fully collaborative way, bringing together local artists and promoting an exchange of knowledge and experiences in which everyone is invited to see the result on the walls of Guarulhos", says the artist.
About the image
On the night of November 19, 2020, João Alberto Silveira Freitas was killed on the premises of our store in Passo D'Areia, in Porto Alegre/RS, in an act that does not represent and is not consistent with Carrefour's values.
On this website, we reinforce the actions we are taking in view of this fact and the commitments made to society and to our body of more than 100,000 employees throughout Brazil. With the objective of continuing to evolve as a company and contributing to the fight against structural racism in Brazil.