Fighting Racism is the topic of a forum promoted by Carrefour

Fighting Racism is the topic of a forum promoted by Carrefour

São Paulo, April 28th, 2021 – Grupo Carrefour Brasil held this Wednesday (the 28th) an online event led by its CEO, Noel Prioux, to debate the fight against racism in corporations and the promotion of equity.

 Around 16 thousand of the Group's suppliers, as well as several CEOs and executives in leadership positions attended the Forum.

At the event, the company announced the inclusion of an anti-racist clause in all supplier contracts and a zero tolerance policy for racism. "We want everyone who works with Carrefour to adopt best practices, support initiatives and encourage behavior change. It is not enough to fight racism, it is necessary to truly be anti-racist", says Noel Prioux, CEO of Grupo Carrefour Brasil.

In practice, the clause has been applied since January to new contracts, and has now been communicated to the entire base through a letter that also includes the revised group diversity policy and consequences policy, which reinforce zero tolerance to racism.

The clause is part of a series of 72 initiatives gathered in 8 public commitments to combat discrimination and foster inclusion of black men and women, assumed by the company, as a way of contributing to the fight against racism in Brazil since November, after the tragic death of one customer in a store in Porto Alegre/RS.

The company also presented the new guidelines for internal security. With an investment of more than BRL$5 million, the stores' internal security system underwent changes such as the internalization of inspection agents and the implementation of a new model. Projects to promote entrepreneurship, support initiatives to combat racism and strengthen civil society organizations with an emphasis on the black population in Brazil were also presented.

Among other commitments, Grupo Carrefour Brasil, in recent months, has revised its internal policies for Valuing Diversity and improving codes of conduct. The company also launched a channel for reporting racism and discrimination for all team members, customers, third parties and suppliers. "We are here today to clearly, firmly and transparently assume our commitment. Assuming a leadership role in the sector and sharing with everyone what we are learning as we fight racism", emphasizes Prioux.

The Group's initiatives to combat structural racism can be followed through the website https://naovamosesquecer.com.br/.


During the event, Instituto Locomotiva presented a survey commissioned by Carrefour on diversity in Brazilian corporations. The survey, carried out by telephone with 1630 people interviewed in 72 cities across the country in April, points out that there is still no clarity in the population about the structural character of racism: about 64% of those interviewed believe that racism is the result of the action of individuals and not a culture of exclusion, and more than half (59%) believe that white people are also victims of racism.

Data show that around 86% of the population agrees that for companies to sell to everyone, they need to respect racial diversity. Regarding the job market, 76% of Brazilians believe that black people are discriminated against. More than 52% of black workers and 26% of black people (which also includes brown-skinned/mixed race) have already suffered prejudice in the workplace. Also, 57% of Brazilian workers witnessed black people being discriminated against or humiliated in their work environment. Among black workers, 67% have already witnessed this discrimination. In terms of salary, “non-black” workers earn, on average, 76% more than black workers.

The survey also shows that most Brazilians know someone who was a victim of racial prejudice: 61% of Brazilians witnessed a black person being humiliated or discriminated against because of their race/color in stores, malls, restaurants or supermarkets, and this percentage is 71% in the case of black citizens. 

“Racism is structural, and to fight it you need zero tolerance. Brazilians need to see racism in society and the impacts it causes. There is a huge market of people who are discriminated against and not assisted properly, besides that, they are also followed around in supermarkets, suffering police violence and other types of aggression. Promoting diversity in companies is one of the many ways to change this scenario for better," says Renato Meirelles, president of Instituto Locomotiva.


In the media

Company brings together suppliers, partners and retailers to discuss combating racism and promoting equity in corporations; Research shows that 86% of the population agrees that for companies to sell to everyone, they need to respect racial diversity


On the night of November 19, 2020, João Alberto Silveira Freitas was killed on the premises of our store in Passo D'Areia, in Porto Alegre/RS, in an act that does not represent and is not consistent with Carrefour's values.

On this website, we reinforce the actions we are taking in view of this fact and the commitments made to society and to our body of more than 100,000 employees throughout Brazil. With the objective of continuing to evolve as a company and contributing to the fight against structural racism in Brazil.

Grupo Carrefour Brasil completes all agreements with João Alberto Freitas' family members and advances in internal commitments and with society.