Grupo Carrefour Brasil launches public notices to support organizations and collective groups that promote racial equity and black entrepreneurship


Grupo Carrefour Brasil launches public notices to support organizations and collective groups that promote racial equity and black entrepreneurship

São Paulo, May 31st, 2020 – Grupo Carrefour Brasil presents this Tuesday, June 1st, the first cycle of public notices to encourage racial equity, with a focus on strengthening institutions, promoting black entrepreneurship and combating racism.

There are three public notices, which will benefit around 40 organizations and collective groups from the five regions of Brazil, starting a series that foresees future investments in the areas of education, employability and entrepreneurship, all aimed at the black population.

The notices were developed with the support of KLID, a consultancy that helps organizations interested in supporting social causes, and the total investments in this first cycle reach BRL$ 2 million. The resources will be applied for 1 year with the possibility of extending the project, depending on evaluations.

The action is part of the commitments made to society since the inexplicable act of violence that took the life of João Alberto, a black citizen, at a Carrefour store in Porto Alegre.

“With the participation of society, we have learned valuable lessons about the racism issue in Brazil, its repercussions and consequences”, explains Lucio Vicente, Sustainability Director of Grupo Carrefour Brasil.

“We are making the necessary internal changes to promote equality, and we understand that it is essential to foster movements that are already working for the development of the black community, who have been in this struggle for a long time. We are all holding hands, working together to be able to change this reality”, he says.

Public Notice: Strengthening the fight against racism

Its objective is to support initiatives to combat racism and discrimination, through investment in projects and actions by collective groups and civil society organizations focused on this front.

For this, ten organizations will be selected that will each receive BRL$ 30,000 to develop awareness campaigns to combat racism, create anti-racist content and projects with an anti-racist nature and valorization of black identity and culture for up to 12 months. The investment mentioned in this notice amounts to BRL$300 thousand.

Public Notice: Support for groups working on the racial issue

This is aimed at supporting and institutionally strengthening black civil society organizations and collectives, which develop and implement initiatives related to racial issues, with a focus on the black population.

The investment will be in the amount of BRL$975,000 and will last for 12 months – and may be extended for an equal period – and fifteen organizations will be selected and will receive BRL$65,000 each. Resources can be directed towards improving the organization's strategy, management methods and processes, institutional communication and outreach activities, as well as regular operating expenses.

Public Notice: Prominence for black entrepreneurs

Finally, the company launched a third notice to support different initiatives to promote black entrepreneurship. With this investment front, Grupo Carrefour Brasil seeks to support collectives, accelerators, incubators and non-profit institutions that work to strengthen and expand black entrepreneurship.

In all, fifteen organizations will be selected, which will receive a total of BRL$ 750 thousand (BRL$ 50 thousand each) that will be used to invest in empowerment, training and mentoring activities aimed at small and micro black entrepreneurs. The amount can also be used to structure consulting services and to facilitate the distribution of technologies, tools and processes, as well as to provide microcredit and to contribute to research and innovation that strengthen the economic recovery of businesses owned by black entrepreneurs.

To find out more details about the selection criteria for the notices and to register, those interested should visit the following website:

About Grupo Carrefour Brasil

In the country for over 45 years, Grupo Carrefour Brasil is the food distribution market leader. Based on an omni-channel and multi-format platform, it brings together retail and Cash & Carry operations, in addition to Banco Carrefour and its real estate division, Carrefour Property. It currently has the formats Carrefour (hypermarket), Carrefour Bairro (neighborhood) and Carrefour Market (supermarket), Carrefour Express (proximity retail), (e-commerce), Atacadão (wholesale and self-service wholesale), in addition to gas stations and drugstores. Present in all states and the Federal District, its operation already covers more than 721 points of sale. With sales up to BRL$74.8 billion in 2020 and more than 96,000 employees in Brazil, the company is the second largest operation among the countries in which the Carrefour Group operates. The company also stands out for being one of the largest private employers in the country and one of the 20 largest companies listed on the Brazilian stock exchange (B3). In addition, it has focused on increasingly democratizing the population's access to healthy food, promoting the Act for Food movement. Worldwide, the Carrefour Group operates in more than 30 countries and, in the coming years, implements the strategy provided for in the Carrefour 2022 plan, through which it leads an intense omni-channel retail movement, digital transformation and food transition, so that its customers consume even better in any place. With more than 320 thousand team members and 13 thousand stores spread across Europe, Asia and Latin America, it is present in the lives of more than 105 million customers. In 2020, the company's global revenue totaled €78.6 billion.

In the media

The company's initial contribution to the first cycle of notices totals R$ 2 million


On the night of November 19, 2020, João Alberto Silveira Freitas was killed on the premises of our store in Passo D'Areia, in Porto Alegre/RS, in an act that does not represent and is not consistent with Carrefour's values.

On this website, we reinforce the actions we are taking in view of this fact and the commitments made to society and to our body of more than 100,000 employees throughout Brazil. With the objective of continuing to evolve as a company and contributing to the fight against structural racism in Brazil.

Grupo Carrefour Brasil completes all agreements with João Alberto Freitas' family members and advances in internal commitments and with society.